Ok. A while back I covered Brewdog’s response to a petition for them to take down one of their advertising videos. Since their notapology they came out with “No Label”. Basically a stunt beer with money going to LGBT charities.

I was a bit torn, despite working with the queerest of the queer, the ad copy seemed very tone deaf. Also putting out a PR stunt claiming to be pushing for trans rights after utterly refusing to listen to their voice earlier seemed, well, tacky to say the least.

In the end I grabbed a few bottles, deciding that, with money going to charity, it was worth supporting an effort, flawed though it may be. However, I am starting to rethink – mainly after reading this excellent article by Julia of The Beer Queer tumbler


I’d recommend everyone take a read as it covers everything far better than I could